E-commerce Wedding Directory

Project Description

The development of this directory was very straightforward in that we knew what needed to be done and we went for it. The client was very cooperative and involved throughout the entire process. Through the combination of SEO and e-mail marketing campaigns, Before The Vows was and continues to be a major success.

Goals

• Content should be easy to manage and accessible from multiple devices.
• PayPal IPN with multi-step checkout process to ensure quality customer retention.
• Scalable, dynamic pricing plans allow for new pricing levels on the fly.

Results

• Over 1,000 listings in the first 3 months since launch.
• Lots of customer response and profits are exceeding expectations.
• Development of sister site in the works.