Lawn Sign Fiasco Revealed

Dylan — Fri, 07 Nov 2008 02:39:57 +0000

Have you seen those lawn signs around your city that say something like “Single? SanDiegoSingles.com” or something similar? I certainly have seen them everywhere. I have been very interested in how this company’s model works and how successful it has been thus far. Apparently they are pulling in a “solid six figure” revenue. I am no expert in guerrilla marketing or the matchmaking business, but I imagine it can get interesting and quite lucrative. After all, they aren’t really selling anything but opportunity. I’m more interested into the legal implications of a business model that relies massive scale print marketing (involving signs that are often placed illegally). Apparently not much has been done by way of stopping them, although I wonder if a company sponsoring gross illegal sign placement is guilty of more than hundreds of thousands of “petty crimes”? Well, Robert Moore didn’t touch on that aspect of it but he did break it down every other way possible, with great graphics to boot! Definitely a great read about one man’s insightful modern investigation. Update: Tim Williams has posted more information about the prosecution of this company.

Dylan Butler » San Diego Freelance Web Development and Consultation » marketing

Lawn Sign Fiasco Revealed